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Painting contractors know that paint and coatings play a crucial role in the green building trend sweeping the nation today. Because of the decline in construction brought about by the financial crisis, the green building idea is taking root and getting wider attention from construction stakeholders who not only appreciate a non-polluting and environment-friendly method of construction, but also welcome the significant cost reductions to construction projects. The construction industry’s interest in green building projects challenges paint manufacturers and their raw material suppliers to ingeniously produce environment-friendly paint products and materials that comply with environment standards without sacrificing quality performance. The products are now populating the market, ready to be used by painting contractors in many facility projects. Environment-Friendly Paints and Coatings The result of paint manufacturers’ paint reformulation efforts is apparent in the wide array of green paints that painting contractors can chose from. One product is a result of many years of polymer research leading to a new and improved latex paint that eliminates the use of toxic solvents. The presence of VOCs or volatile organic compounds is also a major environmental problem in regular paints. To address this problem, paint manufacturers make it one of their stringent goals to develop new products that contain little to zero VOCs. Green Raw MaterialsRaw material suppliers have also been busy researching and formulating green materials. A new line of emulsion polymers, for instance, help paint manufacturers develop low-VOC and low-odor paints without the aid of detrimental coalescents.